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With all the technological advancement that the world has gone through in the last couple of decades or so AI has emerged as the game changer. Even though AI is in existence since 1950s the popularity increased with the incorporation of AI in the modern gadgets and machines that we use on a daily basis. Modern day robotics uses AI in a good way. To simply put it AI helps in creating machines with intelligence which can interact with humans. Many of the advanced features that our smart phones give is its contribution like voice recognition (Siri and Bixby) face recognition, retina scanner and a long list of other things. Artificial intelligence uses machine learning to mimic human intelligence. The computer has to learn how to respond to certain actions, so it uses algorithms and historical data to create something called a propensity model. Propensity models will then start making predictions (like scoring leads or something). In this article we will talk specifically about how AI is helping in digital marketing and why it is the future.

Digital Marketing

The term marketing usually gives an impression of traditional marketing techniques and methods till recently. However there is a paradigm shift in the way the term marketing is perceived. Now marketing is mostly digital marketing rather than traditional marketing. We all know that the businesses with maximum customer engagement are the ones that make the maximum ROI and digital/online marketing helps achieving this. Most of business entities regardless of their sizes embraced the “digital” marketing techniques already and the rest are on transformation phase.

Data Analysis

Data analysis is the core in marketing research. It is important for any business to have timely competitor data analysis along with the customer data analysis. AI helps in analysing the big data with shorter time lines. The algorithms of all the social media platforms and search engines are made in such a way to analyse big data efficiently. Remember, it’s almost impossible for human brains to process that much of data or it will take too much time which will not help as the need becomes redundant by then.

Insights

AI helps in creating that valuable insight that you are looking for before you take the next step in your business and in marketing. It collects data, analyse it and learn from it. Most of the modern CRM software and customer engagement tools work with certain elements of AI which brings out valuable insights. As an advertiser you must have experienced receiving insights on what should be your next move.

Customer satisfaction

AI at the end of the day helps in creating that ultimate goal of customer satisfaction for any business. Customer experience management is done by most of the big organisations these days. It is done with the help of AI and the most engaged customers are the most loyal ones for the business.

Marketing Content

The content that is used in your marketing is very important as it helps in influencing the customer thoughts and creates an impact. AI helps in creating the most liked and viral content as well by studying the customer behaviour. Once the buying behaviour is calculated and all the insights for particular product or service is set, then it becomes easy to make the content in such a way too.

Increase sales/ROI

Most of the modern day marketing tools work with elements of AI in it. The chat bot that your website has is one of the tools. Email marketing is one of the main forms of marketing techniques in our times. Very targeted email campaigns and SMS campaigns underlay the importance of AI. As already mentioned above all the display and lead generation ad targeting is done more efficiently these days using the improved AI elements. The maximum targeted you are with your campaign the less you have to spend on it. The most beautiful thing about the digital ads is that it tells you in advance what are you going to achieve with it, ie the KPIs are preset.

Overall, it is clear that the growth of AI will not only gives you the most sophisticated gadgets that makes your life easy, but also provides you with the better marketing tools, techniques and methods as well.

Hope this article gave you some insights on the mentioned subject. Visit www.qpixdigitals.com/blog-grid.php to read more on the related topics.