Events and Media
In todays world end consumers has to face lot of advertisements on a day to day basis. In order to make a long lasting impression, it makes sense to introduce your product or service in a much better way. Events and media help better positioning of the same. The self-directed buyer of today goes about making purchasing decisions at their own rate after careful consideration, so marketers must be ready to seize every opportunity to start a relationship, generate goodwill, and earn the trust of prospective buyers. COVID-19 scenario has massive influence on how you look at the business. The pandemic has brought in a complete shift in the way people look at things. Virtual events and webinars has taken priority during this period.
Event marketing describes the process of developing a themed exhibit, display, or presentation to promote a product, service, cause, or organization leveraging in-person engagement. Events can occur online or offline, and can be participated in, hosted, or sponsored as a form of engagement. Event marketing can benefit your business in a variety of ways. Aside from helping to build brand presence before, during, and after the event, you can generate leads, pipeline value, and new opportunities. In addition to leads, event marketing can help promote a specific product or feature and increase overall customer satisfaction, retention, and engagement. Planning events can also give your partners and sponsors a tactical and visible engagement point to enforce their own return on investment (ROI).
Our Portfolio in event and media marketing
To create a holistic event marketing program, be sure to include both offline and online events to reach as many potential customers as possible.
- Online events
- Webinars
- Virtual events
- Live streaming events
- Physical events
- Conferences
- Seminars