Growth Marketing
Growth Marketing brought in a paradigm shift in the way marketers think about driving demand and creating successful customers, instead of focusing on top of the funnel. Growth marketing isn’t about fixating on one part of the marketing activity. It’s about looking at your entire customer lifecycle and using those insights to create compounding returns that drive more engaged customers.
Traditional marketing involves “set it and forget it” strategies that burn through a set budget and hope for the best. Think Google Ad words and display campaigns with some basic ad copy. These strategies can be a great way to build traffic to the top of your sales funnel, aiding to increase a company’s awareness and user acquisition, but that’s where the value diminishes gradually.
We create custom made growth strategies for our clients businesses. Our startegies wil help retain existing customers, Acquire new customers and increase ROI.Growth marketing is marketing 2.0. It takes the traditional marketing model and adds layers such as A/B testing, value-additive blog posts, data-driven email marketing campaigns, SEO optimization, creative ad copy, and technical analysis of every aspect of a user’s experience. The insights gained from these strategies are quickly implemented in order to achieve robust and sustainable growth.