The world and its life’s are ever evolving. Be it Humans, animals or plants, we can see the change in their habitats and eco systems over the years. Humans are more adaptive and rapidly changing with times. With the cutting edge technologies that rule the world, these days humans are very adaptive to the changes. People are able to make new routines with no time. Their habits, perspective and behaviours are changing within no time. One good example of visible change in our times is how Covid 19 changed our routines and how we all transformed since then. With the smart phones Digital/online penetration around the world has reached about 60% of the population and is growing. Considering all this as a base, we are going to see how digital marketing techniques can transform your business to make a new start. Remember digital/online marketing is cost effective in many ways.
Businesses, be it a shopping mall or a grocery store are using some or the other marketing techniques to retain their customers and engage with them on a daily basis. They use various methods such as simple CRMs to identify their loyal customers and treat them accordingly. To Simply put it, digital marketing transformation help your business to deviate from the older marketing methods and set up new routine with the ever changing customer perspectives and buying behaviours. With the rapid growth of digital technology and acceptance of information technology in every space of a customer’s life, marketing in this digital space has become crucial for all businesses, big or small. Reaching out to customers online can be rewarding (but also scary and difficult experience!!) with excellent ROI. Whether you are a start-up or a grocery store in your locality your presence online is absolutely important.
How Digital Marketing Transformation?
Depends upon the business and its target audience, transformation is possible as explained below. If you are an entrepreneur who is not technologically savvy, it’s important that some professionals who can manage your digital transformation. They will analyse yours and competitors business and suggest the changes. Sometimes it could be just as simple as a responsive website with proper SEO or a well managed social media page. The idea is to be visible to your customers online and say, hey, we are here with to serve you with so and so products or services. The biggest advantage of digital platforms is that the customers can engage with you online or you can make your customers engage with your business online. It will take as much time as you engage with your customer one by one in your store. Also remember, your loyal customer has the potential to influence others to opt your products or services. Online/digital presence on the other hand enables you to start interacting with your potential customers even before their first purchase from you. The below steps may be followed in the initial phase digital marketing transformation. In this phase the focus will be to step in to the digital world.
- 1. Consult an expert: consult an expert in this field who will analyse and suggest the transformation for your business.
- 2. Development: Develop the suggested platforms and create or register in all the necessary platforms for your business.
- 3. Get trained: It is important to get trained in the operations of the newly entered digital platforms from your side. It’s important for you to have bit of knowledge even if the actual management is done by an agency.
- 4. Engage: Always try to engage your customers online. It is important to build other conversations than sales related online.
On the second phase of your digital transformation, the focus will be on building your brand online. In this phase you will start building the customer base online. You will find a lot of your regular customers supporting you with this effort. Last but not the least the in the third phase, you will start selling. Tactical campaigns can be launched depending upon the nature of your business.
Hope this article gave you some insights on the mentioned subject. Visit www.qpixdigitals.com/blog-grid.php to read more on the related topics.
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